Panama to pay $4.2 million to Lufthansa

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Panama will spend $4.2 million to increase travel from Europe. Panama will spend $4.2 million to increase travel from Europe. Expandir Imagen
Panama will spend $4.2 million to increase travel from Europe. AFP/Daniel Roland

The Cabinet Council has approved a contract between the Panama Tourism Authority and the German airline Lufthansa to attract European tourists to Panama. 

The resolution, published in the Official Gazette, calls for Panama to spend $4.2 million for an advertising campaign that seeks to increase the number of European tourists to the country. 

During 2015, Panama received 263,000 tourists from Europe. The campaign aims to increase this number by an additional 6,500 passengers. 

Since March 2016, Lufthansa flies five times a week between Frankfurt and Panama. The capacity of these flights is 298 passengers. 

The agreement includes online campaigns, press travel promotions, social networks and advertising in travel agencies in Germany, Italy, Poland, Great Britain, France, Austria, Belgium, Switzerland and Spain. 

In addition to Luthansa, there are daily flights to and from Europe offered by Iberia, KLM and Air France.

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